|Discover How You CAN Attract High-Quality Donors and Influential Guests Eager to Contribute to Your Cause…Create a Must-Have Lineup of Items…And Never Leave Money In the Room Again
From the Desk of Kathy Kingston, CAI, BAS
Dear Development Professionals, Auction Committee members, Fundraising Consultants, Board Members, Auctioneers, and Anyone Else Working on A Benefit Auction,
You’ve worked so hard on planning a profitable, fun, engaging – and classy – fundraising auction. You hope it will raise tons of money
for a cause that’s dear to your heart. IT'S A TOUGH JOB.
You hope it will raise tons of money for a cause that's dear to your
TRYING TO NAIL DOWN several sponsors, selected what you believe are
must-have items and developed a guest list of big bidders.
But you're UNDERSTANDABLY TERRIFIED that the right supports won't show
up. Of if they do, they'll spend the whole time talking - not bidding on
your great auction items.
THIS ISN'T JUST A PARTY - it's the financial foundation of your
Your benefit auction brain is racing - filled with questions -
not sure where to turn for answers.
- Wondering just how many silent and live auction items are just right?
- Confused how to add an inspiring - and effective - Fund and Item Appeal.
- Is your volunteer auction committee burned out?
- Frustrated about exactly how to effectively ask for money, auction items, sponsorships?
- Do you wonder how to engage your Board, sponsors and major donors?
- What if EVERYONE gets too into the party aspect and your charity auction turns into a barn burner (but not the money-making kind? )
- Worse, are you worried that - in the past, you've
left significant money in the room...and you don't want to make that
BENEFIT AUCTIONS ARE BOOMING...if
you have the know-how.
You just need someone with a proven track record -
who knows what's working now - to share those secrets with you.
where I come in.
I've TAKEN MY PROFESSIONAL
LIFE'S WORK - more than 25 years of experience as a professional benefit auctioneer and consultant.
AND POURED IT INTO AN Eighteen-Hour...
7-VOLUME BENEFIT AUCTION AUDIO ENCYCLOPEDIA...
...designed to give you all the info you
need to make your next auction - and every auction after that - a huge
Before I tell you more details about my exciting No-Brainer Benefit
Auction Audio Encyclopedia, let's discuss
YOUR TOP CONCERNS, according to a survey I recently
CONCERN #1 – Attracting The Right Guests
Obsessed about Audience Development? It’s no wonder!
Even when you know who’s coming, how can you be sure they’ll actually bid?
Learn cutting-edge techniques to ensure you attract new donors and power
In VOLUME 1 of The
No-Brainer Benefit Auction Audio Encyclopedia, you’ll learn
- The #1 ingredient to attract and motivate the right
people to your auction
- 4 fresh ways to identify and INVITE generous
NEW benfit auction guests
- The 5 must know techniques that inspire donors to
- Three ways to put your human resources to work:
teach your board and committee to engage more power bidders
CONCERN #2 - Engaging Boards and Committees
Creating a successful auction requires help from many
people – so how do you keep them all happy and motivated? Learn potent ways
to focus and motivate nonprofit leaders and volunteers.
In VOLUME 2 of The
No-Brainer Benefit Auction Audio Encyclopedia, you’ll learn
exactly how to energize boards, auction committees and volunteers.
- The 3 top Board engagement techniques that ensure
you get the right kind of help, from the RIGHT PEOPLE
- Learn to build leadership for the future – for
fundraising auctions and long term giving
- How to avoid 4 common mistakes in organizing, motivating and
training auction committees
CONCERN #3 - FUN revenue activities
Are you suffering from auction FATIGUE?
The cure is to INFUSE YOUR AUCTION with fresh fun, and,
In VOLUME 3 of
No-Brainer Benefit Auction Audio Encyclopedia, you’ll
- The 3 Key Things You Must Do to ELECTRIFY your
- 9 Fresh Auction Games that RAIN MONEY
- How to Keep your Benefit Auction Fresh, Fun & profitable
YEAR AFTER YEAR!
CONCERN #4 -
Get the Auction Items that Sell Best
The key to getting bid cards waving and money
practically flying out of wallets is having items your guests really want.
Learn imperative strategies for PROFITABLE PROCUREMENT.
In VOLUME 4 of
No-Brainer Benefit Auction Audio Encyclopedia, you’ll discover: What’s HOT and what’s NOT – a
list of the best selling auction items now
- The 5 Innovative Strategies to Get Auction Items
THEY’LL LUST OVER
- Advanced Strategies to Procure PREMIUM Auction
- How to determine the OPTIMUM NUMBER of charity
- How to consistently sell ABOVE item value
CONCERN #5 - Think Your Event is Simply a Silent &
Live Auction? Think again!
Strategic Design of Successful
No matter how many successful events you’ve created, it’s natural to be
worried about whether your next one will raise the funds you need. Learn
exactly what you can do – IN YOUR EVENT DESIGN - to take the risk out of all
your fundraising auctions.
No-Brainer Benefit Auction Audio Encyclopedia VOLUME 5, you’ll learn:
- Is your silent auction DORMANT? Two hours of
jam-packed meaty advice about ‘the auction silent killer’ yup – the
- SILENT Auction Secrets to Produce LOUD Results
- What you must do to ELIMINATE the RISK of a LIVE
The old ways of running benefit auctions just aren’t
working any more. Audiences – and best practices –
HAVE CHANGED. They expect more – and those charities
that ‘get it” are EXPERIENCING
Don’t you deserve – and
doesn’t your charity deserve – to have the
most comprehensive Benefit Auction knowledge? Wouldn’t it be
EXCITING to work with your committee – and your board - knowing your PLANS
ARE BACKED BY EXPERT ADVICE?
PUT YOUR RACING MIND TO REST
The No-Brainer Benefit Auction Audio Encyclopedia will
set you up with profitable cutting-edge benefit auction
Concern #6 - I Know We Didn’t Do Fund-a-Need
Right – and our auction results SUFFERED!
– what did we do wrong?
Quite honestly, in my 25-year-career as a professional benefit auctioneer and consultant,
I have never seen ANYTHING that can do MORE for a benefit auction than
FUND-A-NEED. Because I care so much about YOUR CHARITY, and because I know
FUND-A-NEED is a BIG PART OF THE FUTURE of successful charity auctions, I’m
including it in VOLUME 6 of my
No-Brainer Benefit Auction Audio Encyclopedia.
This is truly what I’m calling an EPIC-TREND in cutting-edge
auctioneering. I’m not kidding when I say it can DOUBLE your auction
revenue, and spill over into ongoing and legacy fundraising. Fund-a-Need can
ECLIPSE all other revenue from items!
You NEED TO
No-Brainer Benefit Auction Audio Encyclopedia VOLUME 6, you’ll
discover FUND-A-NEED DONE RIGHT!
How to engage supporters, shine a laser beam on your mission,n and
raise more money than ever with a Fund-a-Need Special Appeal.
Inspire greater generosity with Kathy’s KILLER APP “59 second” first
person testimonial method
Laser-focus your mission statement so it MOTIVATES auction attendees
to OPEN THEIR HEARTS AND WALLETS!
CONCERN #7 - How Do I Get Donors and Guests
to Truly Understand Where Their Money Will Go?
When people aren’t CRYSTAL-CLEAR on exactly
how their money will be used, benefit auction revenues suffer.
No-Brainer Benefit Auction Audio Encyclopedia VOLUME 7,
How to make donors FEEL LIKE A HERO and connect to
your cause CLOSER THAN EVER
How exactly to MARKET your MAGNIFICENT MISSION to
inspire record-breaking giving
How to hone – and communicate – your mission, so giving is a
I don’t want you to be at all skeptical or worried that you won’t get
your money’s worth. So let me tell you a little bit more about myself and
why you should listen to me…
I’m Kathy Kingston, author of the book “Record-Breaking Fundraising Auctions Tips”. For over 25 years I’ve specialized in raising money at fundraising auctions as an auctioneer,
consultant, strategist, auction choreographer, motivator, and
|Make your next Auction a
I actually train other benefit auctioneers, most recently at The National
Auctioneer's Association Benefit Auctioneer Summit in late September.
My topic was, "Stories Not Stats, Turn 2 Minutes in a Goldmine," where I
discussed the latest neuroscience on giving, and how to use stories to
You might have seen me in Auction Network's one-hour benefit auctions
documentary. I've won numerous awards, including TWO PRESTIGIOUS
AWARDS: 2012 Chuck Cumberlin Memorial Sportsmanship Award at the
International Auctioneering Championship and the 2006 "Rose Award," both from the
National Auctioneers Association.
Plus, I hold the Certified Auctioneer Institute designation, which as
been achieved by only 3 percent of auctioneers nationwide.
TO YOUR (because the proof is in the results), I’ve raised millions of dollars at fundraising auctions all over the country
as a professional benefit auctioneer.
Now I want to show you how to have your best charity auction ever!
No-Brainer Benefit Auction Audio Encyclopedia
JAM-PACKED With EVERYTHING YOU NEED to
know to raise SERIOUS MONEY for your charity or
cause at your next benefit auction event!